How are brands controlling the minds?

Brands have always been interested in controlling consumers’ minds, as it can directly influence their purchasing behaviour and ultimately drive sales. The rise of technology and the growth of the digital age have only amplified their efforts. Here are some of the ways that brands are controlling your mind:

Manipulative Brands

1. Advertising: Brands use advertising to create awareness and interest in their products or services. They often use persuasive messaging and appealing visuals to attract and retain customers. Advertising can be found in various forms, such as print, television, radio, digital, and outdoor. Companies spend billions of dollars annually on advertising as it is a powerful tool for shaping public perception and driving sales.
2. Brand Identity: Brands work to create a robust and recognizable brand identity that people can easily associate with their products. This can include things like logos, slogans, and colours. Companies and organizations invest a lot of time and resources in creating a unique brand identity that sets them apart from their competitors and creates a lasting impression on consumers’ minds. A strong brand identity can evoke emotions and memories linked to the brand and influence purchasing decisions.
3. Social Proof: Brands often use social proof, such as customer reviews and testimonials, to influence people’s…